The Power of Persistence in Business: Lessons from My Facebook Ad Account Suspension

If you’ve ever started running paid ads on Facebook, you know how exciting it can be. You set up your campaigns, optimize your targeting, and eagerly wait to see results. That was me—until I woke up to a notification that my ad account had been suspended.

At first, I was frustrated. I had just started using Facebook ads, and now I couldn’t even run them. What went wrong? Did I violate some obscure policy? Was this the end of my advertising journey before it had even begun?

I spent the entire day trying to fix the issue. I scoured forums, read policy documents, and searched for solutions. Nothing seemed to explain why my account had been suspended. Finally, I submitted a support request to Facebook, hoping for some clarity.

The response? My ad account was suspended for review, a routine process that should be resolved in a few days. Nothing was actually wrong with my account—I just needed to wait.

Why This Matters for Business Owners

This experience wasn’t just a lesson in patience; it was a perfect example of why persistence is non-negotiable in business. Here’s what I took away from this situation:

1. Setbacks Are Inevitable

Every business owner will face roadblocks. Whether it’s an ad account suspension, a failed product launch, or a lost client, challenges will come. The key is not to panic or quit prematurely.

2. Problem-Solving Is a Superpower

Instead of giving up, I went into problem-solving mode. I researched, tested solutions, and took action. Business success comes from resilience—the ability to find solutions when things don’t go as planned.

3. Sometimes, You Just Need to Wait

Not all problems require immediate action. Some, like this one, just require patience. In business, things won’t always move at your desired speed. Stay the course, and trust the process.

4. Stay Calm and Seek Help When Needed

If I had panicked and assumed the worst, I might have wasted even more time or made rash decisions. Instead, by submitting a support request, I got the clarity I needed. There’s no shame in asking for help.

A Public Service Announcement for New Advertisers

If you’re new to Facebook ads, be aware that account reviews are normal. Many new advertisers experience this, and it’s not necessarily a sign that you did anything wrong. If your account gets suspended for review:

✅ Don’t panic. ✅ Check your email for any notifications from Facebook. ✅ Submit a support request for clarification. ✅ Be patient—it will likely resolve itself in a few days.

Final Thoughts: Keep Going

This small hiccup reminded me of a larger truth: business rewards those who persist. The people who win in entrepreneurship aren’t necessarily the smartest or the luckiest—they’re the ones who refuse to quit.

So, whether it’s a temporary ad suspension or a major business hurdle, remember: Stay persistent. Keep problem-solving. Success belongs to those who don’t give up.